Case 05 · Premium multibank · Singapore · NDA
Quancy
Identity, a mobile bank and a promo landing for a private premium multibank from Singapore. A technical look held together down to the small parts.
A bank with a wide service for high-net-worth clients.
About the project
Quancy is a private premium multibank in the shape of a mobile app. It shows the balance of every account, moves money anywhere in the world and opens deposits and loans in several countries online. Trading on exchanges in different markets, research on your own assets and paying for things from anywhere sit in the same app.
Goals and principles
Context. Quancy is built as a private club. You get into this bank by invitation. Its clients hold several citizenships and accounts in several countries, and they expect the service to be fast and to be right the first time.
Brief. Build the whole picture of a premium bank: the mark and the identity, the promo landing, the mobile app and the design system, so that brand and product speak the same language.
Principle. A pair of colors instead of a full palette. Berry carries the character and the brand, deep navy carries the product and the figures. The powdery surfaces of the printed identity balance the dense color.
- Mark research: nine versions of the letter Q, from a ring to a speech bubble.
- A promo landing with a giant Q and a personal invitation.
- The mobile bank: accounts and cards, history, transfers, an investment catalog.
- Design system: Circe for type and an open palette of five colors.
Interface up close
Congratulations!
You are invited in
The landing meets a future client with a personal invitation
Mobile bank
Four tabs for all of a client’s money
Accounts and cards, transaction history, transfers and an investment catalog. Dense data in calm navy, with berry left for the actions.
What the client gets
The system is aimed at demanding users who hold several citizenships, for the moment when money has to move fast and safely between their own accounts anywhere in the world.
That is what makes the bank’s service particular for its most demanding clients: national borders stop being borders between accounts.
Branding
The physical world of the bank: heavy colored board, berry on powder, navy inside the envelopes.
Type and styles
The open palette of the design system: navy and berry are the main pair, plum, azure and gray are utility. The sixth color is a mood.
Security
The service runs on an encrypted system, AEAD_AES_128_CBC_HMAC_SHA_256 , and a cloud multi-service infrastructure on a blockchain.
Confirmations for orders and trades are set flexibly, including approval by several people who share one account. Rules for sending and receiving money take effect immediately, and that is a new shape of security for the bank’s clients.
Outcome
The Quancy brand and the Quancy product speak the same language: berry and navy, heavy colored board in print and a calm, collected interface in the app. The look holds down to the small parts, from the giant Q on the landing to the line of a transfer in the mobile bank.
The project is under NDA. Names, amounts and data in the mockups are made up, and metrics are not published. Alexander Chernov did the identity, the app and the landing. I can walk through the mark research and the component states in a call.